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Bluestone Academy

At Bluestone, we put our faith in people; supporting and nurturing our talented family while providing opportunities for young people, is a cornerstone of the Bluestone Way.

The Bluestone Academy provides a gateway to a range of careers in the tourism sector for young people through work experience, training, and Apprenticeship schemes.



Why the Bluestone Academy?

CEO Mr William McNamara first outlined his ambition to create "a centre of excellence in Catering and Hospitality" in 2005.

Laying out his plans, he stated: “As a result of the innovation and research initiatives, our Bluestone Academy will provide much-improved training opportunities in the tourism sector… Perception of the industry is greatly enhanced with young and old alike embarking on careers in this sector.”



This vision has culminated in the creation and launch of the Bluestone Academy in 2021 that aims to enthuse young people to pursue long-term careers in tourism and hospitality. The academy will advocate for a mix of traditional and bespoke, high-quality, industry-led courses, delivered alongside paid work experience opportunities. It will promote an ‘earn while you learn’ model that will produce a passionate, highly skilled and experienced workforce to help support the tourism industry in Pembrokeshire.


What's our mission?


We aim to transform the perception of careers in the tourism industry by investing in people and providing professional work-based learning opportunities, designed and delivered by the businesses that need them.


The Academy will be a flag-bearer for quality standards for the industry, delivered through elevated training and skills development and sharing of best practices. We offer people in our community the opportunity to develop their skills and make positive changes in their lives, by either progressing in their existing careers or pursuing an alternative career path. Most importantly, we promote the importance of sustainable tourism in the way that we operate; socially, economically, and environmentally.



Academy Initiatives



Kickstart Scheme

It isn’t easy getting started in a career and that’s why we’re taking part in the UK Government’s Kickstart Scheme, which aims to help young people get the experience they need to join the workforce. Working in conjunction with Jobcentre Plus, the funding will allow the Academy to offer a six-month work-based training placement to 30 young people aged 16 to 24, who are claiming Universal Credit and are at risk of long-term unemployment.


The entry-level roles will provide our Kickstart recruits with a structured six-month work-based training programme designed to provide greater insight into the diverse opportunities available to them now and in the future.  As well as gaining transferable skills, we aim to inspire those who take part in the scheme to pursue long term employment within the industry, either at Bluestone or elsewhere in the county. We are offering a diverse range of roles as part of the Kickstart Scheme in areas such as sustainability, IT, Marketing, Customer Service, HR, Leisure, Hospitality and Retail.


As part of the Bluestone family, they will be able to enjoy a range of benefits and support, including training and coaching sessions, discounted off-peak breaks, food and drink, free use of resort facilities with friends and family, wellbeing support, and so much more! If you are interested in participating in this scheme, please contact your local Jobcentre, who can provide you with more details.


How to join the scheme?

The first step is to contact your local Jobcentre (DWP), who will then contact us directly to say you are interested in a placement.



Once this has been done, you’ll be able to apply for one of our exciting placements. Check the available vacancies, choose the role that is right for you.



When we receive your application, one of our friendly team will be in contact to arrange your interview.



The recruitment process is very simple and will be an opportunity to get to know you better and find out what you want to get out of the placement. It will be a chance to discuss what experience you may have already and what you would like to achieve with us and how we can help you attain your goals. There’s no need to be nervous about this stage and we’re not expecting you to have any experience in the tourism or hospitality industry before applying.



After the interview, a decision will be made about whether we can offer you a place. If we don’t, please don’t be discouraged.



Bluestone is a place where people flourish, and we’re committed to nurturing talent and helping everyone achieve their potential.

The new apprenticeship programmes provide a wide variety of opportunities, ranging from entry-level qualifications in areas such as Business Administration, Customer Service, Hospitality, Retail, and Housekeeping, to Higher Apprenticeships in Leadership and Management.


The work-based programmes have been designed to ensure you’re equipped with all the skills you need to develop both personally and professionally in your chosen career. Gaining experience and training working alongside our staff members will provide invaluable insight into the job role, as well as offering a support network with vast knowledge to help you perform at your very best.

Whatever your chosen career path, we have an Apprenticeship for you.



Schools Programme

We place great importance on elevating the aspirations of young people in our community as well as inspiring the next generation to start their careers in the tourism sector. This belief is a key principle of the Academy’s vision for what it can achieve now and in the future.

Working closely with local primary and secondary schools, we are devising a programme of projects and events designed to showcase the diverse range of opportunities available to them as they start to think about their futures and emphasising the belief that everyone should have the chance to reach their full potential.


Join Our Team


Bluestone is a truly unique place to work. After all, our main purpose is to make people happy! We take pride in putting smiles on faces and giving people unforgettable experiences - every single day. Our team is made up of over 700 enthusiastic individual who encompasses a range of skillsets and expertise and has created a supportive environment where everyone helps each other to learn and better themselves.

We're always on the lookout for like-minded people who want to join our journey, will you be next? Explore all our opportunities. 


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