Bluestone hailed as an innovative Great British Business

Bluestone featured as a Great British Business

Bluestone National Park Resort has been chosen as one of just a handful of companies celebrated as a Great British Business in a new campaign run by the Daily Telegraph.

For a decade, we’ve been helping families bond, minds relax and bodies reenergise, working with people and companies across Pembrokeshire to deliver what we believe to be an unparalleled experience for our guests.

And in our 10th anniversary year, it is an honour to have the hard work that goes into creating that experience recognised in a new series of documentaries which showcase the UK’s most exciting growing businesses.

We were delighted to be featured in the Great British Business campaign, highlighting success and innovation in a selection of companies hand picked by the Telegraph.

In a short documentary presented by newsreader and TV presenter Natasha Kaplinsky, the campaign takes a close look at the Bluestone story - featuring staff, guests and our stunning resort.

Bluestone was singled out in the travel industry as a family-run luxury short break destination set in Britain’s only Coastal National Park, complete with award-winning beaches, historic towns and castles, and acres of ancient woodland. 

The film explores how in a world where even our social lives are being moved online, Bluestone is very much an offline experience - an ideal that creates a unique experience for our visitors. We try to remind people there is a rich, exciting life beyond the screen - one in nature where children, families and couples can thrive.

You can watch the documentary below.

“Children are growing up in a risk-averse society and an increasingly technologically connected environment,” says Liam Hewer, Bluestone’s own ‘Imagineer’.
“We set out to create a resort that focused on more ‘I can’ than ‘iPad’.”

Our Chief Executive and founder William McNamara added: “We’re a luxury, short-break, all-weather holiday destination that connects families with the natural environment of Pembrokeshire.

“We complement that with more than 100 indoor and outdoor activities running all year round, our Blue Lagoon Water Park, Well Spa and Adventure Centre.

“Our unofficial tag line is that we’re the holiday destination the weather can’t spoil.”

Mr McNamara, highlights how Bluestone is keen to support Pembrokeshire and, most of all, its staff.

“Over the past 10 years, our supply chain has been worth £60m to local suppliers,” he said.

“And the business itself is 30 per cent owned by our employees, so they have a real investment in our success.”

Categories:Staff, Pembrokeshire, News, Awards



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