Privacy Policy and Cookies

Here's what you need to know about visiting our website

At Bluestone, we’re committed to protecting and respecting your online privacy. Please read our privacy policy regarding our website,, carefully. If you have any further questions please contact us directly on the details below: 


Bluestone Website Privacy Policy


This notice provides highlights of Bluestone Resorts Ltd (“BRL”, “We”, “Us”, “Our”) Privacy Policy.  This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others, and how we keep it secure.

Our policy sets out how BRL complies with the United Kingdom data protection requirements, and how it applies to our website and to correspondence via email, telephone, and our interactive TV system on site.

This page is linked at the bottom of every page on our website(s) and from our email communications and you access it by clicking on the appropriate link.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes.

By using our website, you’re agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to; or by writing to the Data Controller, Bluestone Resorts Ltd, The Grange, Canaston Woods, Narberth, Pembrokeshire, SA67 8DE.

What Is Bluestone National Park Resort?

Bluestone is a luxury short break destination within the magnificent Pembrokeshire Coast National Park. Set in 500 acres, with panoramic views towards the Preseli Hills and less than 10 miles from some of the UK’s most beautiful beaches. The accommodation currently comprises of lodges, cottages, and studios. At the heart of the resort is a traditional village featuring shops, restaurants, a pub, and a luxury spa.

There's also the Serendome, the Blue Lagoon Water Park, the HIVE and Steep Ravine activity and play areas for guests to explore. 

How do we collect information?

When you book a holiday or purchase any extras associated with that holiday or activities on a standalone basis then we will require personally identifiable information (e.g., name, e-mail, phone number, credit card details, location data, and information about your interests in our products and services to customize your experience) in order to fulfill your order.

When you register on our website(s) or services, register for newsletters, or participate in contests, sweepstakes, or promotions, we may ask you to provide personally identifiable information (e.g., name, e-mail, phone number, location data, and information about your interests in our products and services to customize your experience).

You may also provide us with information when interacting with our content at third-party social networking sites. The information we collect may be combined with information from outside records. We use cookies, web beacons, and other similar technologies to keep track of your interactions with our Sites and services (including email open and click tracking) to offer you a more personalised experience.

What type of information is collected from you?

The personal information we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when. If you purchase a product from us, your credit card information is not held by us, it is collected by our third-party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.

How is your information used?

The information we collect is used to fulfill your requests. This includes: processing the bookings, you have made, and carrying out our obligations arising from any contracts entered into by you and us; dealing with entries into a competition; seeking your views on or comments on the services we provide; notify you of changes to our services; send you communication which you have requested and that may be of interest; displaying personalised content and advertising to provide you with the messages we think you will find most interesting.

We may use your information to inform you of other products or services offered by BRL and its affiliates. We may use your information at a single or aggregate level for data analysis, web page usage, email open, and click tracking We review our retention periods for personal information on a regular basis.

We are legally required to hold some type of information to fulfill our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes. Our full BRL Privacy Policy contains links to additional information about specific Sites, services, and privacy practices.

Third-Party Service Providers working on our behalf:

We may pass your information to our third-party service providers, agents, subcontractors, and other associated organisations for the purposes of completing tasks and providing services to you on our behalf.

An example would be third party companies that provide e-mailing services that allow us to confirm booking details for your stay and offer various upgrades and products you may wish to purchase during your stay. However, when we use third-party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes.

Please be reassured that we will not release your information to third parties beyond the Bluestone network for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Third-Party Product Providers we work in association with: We work closely with various third-party product providers to bring you a range of quality and reliable products and services designed to meet the needs of guests. Parts of our technology infrastructure, including this website and backup facilities are hosted using cloud services in secure datacentres in the UK and Europe. 

When you enquire about or purchase one or more of these products, the relevant third-party product provider will use your details to provide you with information and carry out their obligations arising from any contracts you have entered into with them. In some cases, they will be acting as a data controller of your information and therefore we advise you to read their Privacy Policy. These third-party product providers will share your information with us which we will use in accordance with this Privacy Policy.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our customers.

However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your Choices:

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our exciting products and services, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.

We will not contact you for marketing purposes by email, phone, or text message unless you have given your prior consent. We will not contact you for marketing purposes by email or post if you have indicated that you do not wish to be contacted.

You can change your marketing preferences at any time by contacting us by email:

How you can access and update your information:

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address or any of the other information we hold is inaccurate or out of date, please email us at, or write to us at:

Data Controller,
Bluestone Resorts Ltd,
The Grange,
Canaston Woods,

SA67 8DE.

Security precautions in place to protect the loss, misuse, or alteration of your information:

When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 128 Bit encryption on SSL.

When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

(All payment pages are https and we are working towards our entire site being https).

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

We may also use your personal information to detect and reduce fraud and credit risk.

Use of 'cookies':

Like many other websites, the Bluestone website(s) uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit.

They collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use cookies to store your country preference. This helps us to improve our website and deliver a better more personalised service. It is possible to switch off cookies by setting your browser preferences.

For more information on how to switch off cookies on your computer, visit our full cookies policy. Turning cookies off may result in a loss of functionality when using our website.

Cookies and Online Advertising:

Bluestone uses pixels, to help manage online advertising. The pixels enable us to recognise a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website(s).

The cookie was placed by us, and with both cookies and using retargeting technology such as Criteo, Quantcast, and Google, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. As a result, third-party vendors, including Google, Criteo, and Quantcast may show Bluestone ads on sites on the internet.

They use cookies to serve ads based on a user’s prior visits to Bluestone's website. To find out more information and to opt-out of our third-party customised Display Network ads, click on the relevant links below.

Google - If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices site.

Links to other websites: Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit.

We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website. In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third party site.

Web Beacons:

Web beacons (or Web bugs) are small strings of code that provide a method for delivering a graphic image on a Web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the Web beacon appears, the URL (Uniform Resource Locator) of the page on which the Web beacon appears, the time the page containing the Web beacon was viewed, the types of browser that fetched the Web beacon and the identification number of any cookie on the computer previously placed by that server.

When corresponding with you via HTML capable e-mail, Web beacons let us know whether you received and opened our e-mail, what email client/web browser was used to view it, what time you view it, how many times you viewed it if you clicked any links if you forwarded it to a friend (But not who you forwarded it to). This technology is used to ensure that we are able to send out e-shots at a time that most suits you, that the content is relevant, and to personalise the communication.

If you don’t wish to be tracked in this way, then either configure the privacy settings on your email client/web browser to block downloaded images by default or email to request emails are supplied in text format only. Note that this will restrict the quality of the experience that we are able to offer and will involve reduced functionality.

By using our websites and emails, you specifically agree to our use of cookies and Web beacons as described herein. You may adjust your browser to reject cookies from us or from any other Web site. Additionally, by setting your Web browser/email client to display HTML e-mails as text only, you may be able to prevent the use of some Web beacons.

Please consult the "Help" section of your browser for more information. However, certain areas of our sites can only be accessed in conjunction with cookies or similar devices and you should be aware that disabling cookies or similar devices might prevent you from accessing some of our content.

16 or Under:

We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information. Transferring your information outside of Europe As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK.

By submitting your personal data, youʼre agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

How to Contact Us:

You may change your mind about the permission you have given us to use your personal information at any time by writing to: Data Controller, Bluestone Resorts Ltd, The Grange, Canaston Woods, Narberth, Pembs SA67 8DE or e-mail us at

We are Bluestone Resorts Ltd, registered in Wales under Registration Number 06797991, our registered office is:

Bluestone Resorts Ltd,
The Grange,
Canaston Bridge,

SA67 8DE