Social Media Helps Create Treetops Attraction

The power of social media helps to create a new attraction at Bluestone this Easter

Facebook and Twitter users help come up with ideas for the latest attraction at Bluestone National Park Resort

Social media users have helped develop ideas for a new attraction to be opened this Easter at Bluestone National Park Resort in Pembrokeshire, West Wales.

Treetops will be launched at Bluestone in readiness for the Easter holiday as part of an ongoing programme of investment at the all-year and all-weather luxury five star resort.

Last year Bluestone tasked Facebook and Twitter users with the challenge of coming up with services and attractions they would like to see and use. One of the top responses was a larger adventure playground in the resort’s village.

And true to the “free range” spirit at Bluestone, a new Treetops adventure area and tree house is being developed, complete with walkways, towers, climbing area and much more.

Yvonne Buckingham, Head of Marketing at Bluestone, said the power of social media was being fully harnessed at Bluestone and the new attraction demonstrated how the business places importance on its engagement with potential and existing guests through channels such as Twitter and Facebook.

“Guest interaction is key to our success. We take all comments and suggestions seriously and build on them to make Bluestone even better. Last year we tasked our social media followers to tell us what they would like to see at Bluestone, and one of the top suggestions was an even bigger adventure playground,” said Yvonne.

“We listened and we’re now in the process of building it in readiness for the Easter break.”

Bluestone believes everyone of all ages should be able to have “free range” adventures or relax within the 500 acres of countryside comprising the luxury short break destination within the Pembrokeshire Coast National Park.

The Treetops adventure builds on the more than 100 all-weather activities it already has, from the Steep Ravine with its zip wire, high ropes and Camp Smokey, to the Blue Lagoon water park, the indoor Adventure Centre with the Big Four, and the Tournament Field, introduced last year with its giant catapults and medieval challenges.

Social media has become an integral part of Bluestone’s marketing strategy, using it for customer services, promotions and PR.

“Social media has come a long way in the past coupe of years. We’ve fully harnessed it in the knowledge that it’s where many of our new and existing guests come to find out about Bluestone and to interact with us,” added Yvonne.

“The Treetops idea is just one way our free range philosophy works. We ask the people who matter what they want and we do our best to deliver. We’ll be tasking them with more ideas and offers in 2013 as we see the power of social media develop even more at Bluestone.”

Bluestone combines exhilaration with relaxation, offering families and couples the chance to choose the type of short break they want. Enjoying everything from the heart-pumping activities, to the treatments and pampering at The Well Spa, relaxing environment within the luxury accommodation, or fine dining at its Carreg Las restaurant, as well as over 100 free range, all-year and all-weather activities.

This spring Bluestone is offering free range family breaks from £17 per person per night in luxury lodges and cottages, including access to the Blue Lagoon and Adventure Centre.


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